Luxury brands including Dolce & Gabbana and Louis Vuitton are poised to anchor a new retail expansion at Cape Town’s V&A Waterfront, Bloomberg reports.
According to V&A Waterfront CEO, David Green, the destination plans to triple its luxury retail space to nearly 4,000 square meters in a dedicated wing, reflecting the growing demand for high-end goods in South Africa’s legislative capital.
This development aims to consolidate luxury retailers under one roof, with store spaces for Dolce & Gabbana, Louis Vuitton, and Gucci set to double.
The R207 million project is expected to introduce up to six new brands, including Versace by Capri Holdings, alongside existing offerings like Burberry Group and MaXhosa Africa.
This expansion positions the V&A Waterfront to better compete with Johannesburg’s luxury retail hub, The Diamond Walk in Sandton City.
Africa’s luxury market is burgeoning, driven by robust economic growth, an expanding middle class, and increasing consumer spending power, Bloomberg noted.
South Africa, as the continent’s wealthiest nation, leads in designer goods consumption. Trading density for luxury brands in malls increased by 171% over the five years through June 2024, as per Clur’s Shopping Centre Index, which monitors 4.1 million square meters of prime retail space in South Africa and neighbouring Namibia.
Construction of the V&A’s luxury development is underway, with phased openings scheduled from November 2025 through Easter 2026. The V&A reported record retail sales of R1.4 billion in December 2024, a nearly 17% increase from the previous year, with luxury items comprising about 7% of total sales.
The V&A Waterfront is jointly owned by the Public Investment Corporation and Growthpoint Properties Ltd., South Africa’s largest listed real estate firm. Plans are also in motion for a R20 billion expansion of the adjacent Granger Bay precinct, with land reclamation approvals expected from Cape Town authorities in the first half of 2025.