The meteoric rise of companies like Nvidia and Supermicro has turned stock investing into a modern-day gold rush, luring new investors with the promise of extraordinary returns.
Commission-free trading and easy-to-use brokerage apps have lowered the barrier to entry, opening the market to millions – many of whom have little experience or understanding of the risks involved.
While some see investing as a fast track to wealth, diving into the markets without proper knowledge can lead to costly mistakes. As speculative trading surges and social media amplifies market hype, the need for research, strategy, and financial discipline has never been more urgent.
Today, AI chatbots like ChatGPT, Claude, and Perplexity are increasingly used by curious investors seeking instant answers—not just to basic questions, but for deeper financial advice. While these tools can be insightful, they sometimes provide misleading or inaccurate information.
Still, traditional search engines like Google remain the go-to for most users, especially when it comes to stock investing and trading.
That led the team at BestBrokers to ask: What exactly are people searching for? And are there differences in interest and behavior across countries?
To find out, BestBrokers analysed stock-related search behaviour in the world’s 50 largest economies. Using Ahrefs’ Keywords Explorer, they examined monthly Google searches in each country’s primary language that included phrases like “buy stocks,” “sell stocks,” and “invest in stocks.”
Data was available for 46 countries, and results were adjusted for population size to reveal where interest is most concentrated.
Key Findings
Japan tops the list with an average of 4,132 stock-related Google searches per million people each month—510,110 searches in total. Japanese investors are especially focused on specific companies, with Nissan, NTT, Oriental Land, Nintendo, and McDonald’s ranking among the most Googled.
Globally, the phrase “invest in stocks” generates substantial search volume. In the US, “How to invest in stocks?” is searched 34,000 times per month – more than double “How to buy stocks?” at 16,000.
There’s a stark contrast between the US and Japan in terms of search depth. The top 10 investment-related queries in the US generate 55,000 monthly searches, while Japan’s top 10 total just 1,800 – most of which are focused on specific stocks rather than general investing advice.
Globally, the most searched questions include:
- “How to invest in stocks”
- “How to buy stocks?”
- “What are stocks?”
These suggest a growing interest in stock market participation, especially among beginners. Questions about selling stocks are less varied – mostly “When to sell?” and “How to sell?”- while buying-related questions are broader and more numerous.
In other countries, certain companies dominate the conversation. Volkswagen is frequently searched in Germany and Austria; Santander dominates selling-related searches in Spain; and in Argentina – ranked 8th overall with 11,600 monthly stock-related searches – YPF appears in four of the top 10 questions.
Most Googled Company Stocks in 2025
When it comes to company-specific interest, tech and AI stocks lead the pack.
The most Googled stocks worldwide are:
These figures reflect only full-name searches, not ticker symbols. While NVIDIA only appears in Italy’s top 10 stock queries, Tesla features prominently in countries including Japan, Sweden, Denmark, the Netherlands, Norway, Italy, and Portugal.
Other widely searched companies include:
- GameStop – 3 million
- AMD (Advanced Micro Devices) – 2.9 million
- Meta – 2.8 million
These patterns show a clear global fascination with high-growth, tech-driven companies – and a growing appetite for stock market knowledge, whether it’s general guidance or targeted curiosity.
