South Africa’s residential property market is undergoing a generational shift, with individuals under the age of 35 – particularly first-time homebuyers – playing an increasingly dominant role.
This rising demand from younger buyers is pushing up property prices in key metropolitan areas and reshaping home financing trends, according to Standard Bank’s newly released Youth Barometer report.
Drawing on data from over three million clients aged 18 to 35, the report offers a deep dive into the financial behaviours of young South Africans, with a focus on homeownership, debt appetite, and affordability challenges.
The data reveals a significant trend: around 40% of all new home loan enquiries at Standard Bank now come from clients under the age of 35. Between January 2023 and April 2025, 74% of home loan applications were from first-time buyers—rising to an average of 76% since mid-2025.
This surge is not only driving demand but also prompting a shift in how and where younger buyers are entering the market.
This segment is critical for the bank, said a Standard Bank representative. It’s far more effective to grow with a client than to win them over later in life.
The Youth Barometer also sheds light on the financial strategies younger buyers are using to secure property in a high-cost environment. T
he average loan approval for buyers under 35 is R1.2 million, with 70% of these loans granted at loan-to-value (LTV) ratios of 100% or more – indicating little or no deposit. In comparison, older buyers average R1.5 million in loan approvals, with only 45% approved at full LTV.
The trend toward higher LTVs among young buyers reflects both a challenge and a strategy: limited savings for deposits, but a willingness to commit long-term. Three-quarters of young applicants also opt for 20-year loan terms, using longer repayment periods to reduce monthly instalments.
Standard Bank has responded by offering first-time buyers loans of up to 108%, subject to risk assessment—helping cover not just the property price but also the upfront costs such as transfer duties and legal fees.
While young buyers are managing to access the market, they’re doing so with tighter budgets. This is evident in their higher Instalment-to-Income (ITI) ratios, with many spending over 30% of their income on monthly bond repayments. While that demonstrates commitment, it also leaves less room for error in a volatile interest rate environment.
The rise in no-deposit home loans is also a warning sign. It suggests many young South Africans are unable to accumulate savings, and are instead relying more heavily on credit to achieve independence through homeownership.
Many of these buyers are stretching their affordability based on the expectation of higher future earnings, the bank noted. It’s a calculated risk—but one that underscores the importance of financial education and responsible lending.
Apartments and entry-level houses are in particularly high demand, especially in city centres and suburban hubs near major employment nodes. This shift is putting upward pressure on prices in metros like Johannesburg, Cape Town, and Durban, where stock is already constrained.
Standard Bank views this younger demographic as a feeder market for future high-net-worth clients and is shaping its products and services accordingly. The bank says it’s focused on supporting this group not only with credit but also with financial literacy tools to help manage debt and prepare for future expenses.
The under-35 segment is now one of the most dynamic forces in South Africa’s residential property landscape. While affordability remains a challenge, the appetite for homeownership is strong – and growing.
For banks, developers, and policymakers alike, the message is clear: the next generation is ready to buy, and they’re reshaping the market in the process.