South Africa’s quick-service restaurant (QSR) sector remains robust, driven by innovation and expansion into previously under-served markets, while mall growth continues to rise.
Valued at $2.7 billion in 2018, the local industry is expected to reach $4.9 billion by 2026 – with township and rural growth at the heart of this growth.
The local fast-food industry is rapidly embracing innovative technology to elevate customer service, boost efficiency, and satisfy the evolving tastes of South African consumers.
Beyond enhancing customer experience, tech-driven solutions are improving brand engagement, supporting new product launches, and optimising internal operations – all fuelling the sector’s growth, according to Insight Survey’s SA fast food/QSR Industry Landscape Report 2024.
Globally, the fast food market is estimated to be valued at approximately $901.8bn in 2024 and is forecast to grow at a high compound annual growth rate (CAGR) of 4.5%, to reach approximately $1.2 trillion by 2032.
McDonald’s remained the most valuable fast food brand in 2024, by a large margin, achieving a brand value of $221.9 billion, with Sarbucks a distant second ($69.6bn), and KFC, third ($24.6bn).
KFC for example, is pushing the boundaries of fast food innovation in South Africa through the launch of KFC Play innovation hub. The store showcases 100% cashless digital graphics and interactive display kiosks. It also offers South Africa’s first crowdsourced Spotify playlist and lets customers digitally try on exclusive merchandise.
The brand also made history with South Africa’s first drone delivery during the KFC T20 International Series against Australia — airlifting a 21-piece bucket directly to Proteas cricketer David Miller on the pitch. It was a bold first for South African fast food and a clear signal of KFC’s tech-forward direction.
And instead of relying solely on market data, KFC is inviting South Africans to participate in its expansion, aligning their bottom line with public engagement.
The ‘finger licking good’ chain is offering a finder’s fee of R60,000 for site recommendations that result in a successfully opened restaurant or drive-through, valid until the end of 2025.
In a sign of how fiercely competitive South Africa’s quick-service restaurant (QSR) sector has become, McDonald’s secured the lease for a highly sought-after 24-hour drive-thru site in Green Point, Cape Town, after a bidding war with KFC in 2024.
The property, located at the entrance to the DHL Stadium, is leased from the City of Cape Town and commands a hefty monthly rental of R420,000 – equating to over R5 million annually.
Each new KFC outlet creates 25–40 jobs and upgrades surrounding infrastructure. The brand’s call for public input isn’t just about growth.
“Every time we build a new KFC, we reinvigorate infrastructure, we uplift communities, we boost local economies, and we create much needed jobs. From enhancing roads and utilities to introducing technology upgrades like WiFi and point-of-sale systems, our footprint leaves a lasting impact,” said Akhona Qenqqe, GM of KFC Africa.
“Each restaurant creates an average of 35 direct jobs, provides a modern hub for communities to connect and delivers high-quality meals made with the best ingredients.”
Every new KFC restaurant is constructed to meet the brand’s global Building Green standards, incorporating 11 essential features designed to promote a healthy and environmentally friendly space.
Globally, KFC operates more than 30,000 restaurants across over 150 countries, employing nearly one million people. A new KFC opens somewhere in the world every 3½ hours.
In Africa alone, the brand runs 1,500 restaurants -including nearly 1,200 in South Africa – employing around 40,000 people.