Shoprite Group, South Africa’s largest retailer, is set to expand its Sixty60 on-demand grocery delivery service to select Shoprite stores, targeting its lower-income customers.

This launch follows a successful pilot in Gauteng and the Western Cape and will roll out across 19 Shoprite stores in eight provinces later this month.

The Sixty60 platform, which first debuted at Checkers in 2019, has experienced a remarkable surge in popularity.

Shoprite’s decision to extend this service to its namesake stores underscores its commitment to providing convenient and affordable grocery delivery to a wider range of customers.

The rollout will be phased to ensure each new location upholds the high standards of excellence and efficiency that have become synonymous with Sixty60.

The service is already live at Shoprite’s Atlantis store in the Western Cape and its Jabulani store in Soweto, Gauteng.

The next phase of expansion will include the launch of Sixty60 in Kleinmond, Western Cape, and Ga-Nala, Mpumalanga, later this month.

Checkers Sixty60, which saw sales grow by 47.1% in the first half of 2024, now services 601 stores, up from 505 stores in the previous period.

It has become one of the key disruptors in the South African retail market, accelerating the shift to online shopping, especially post-Covid.

In a strategic move to enhance its on-demand service, Shoprite acquired an additional 50% stake in its joint venture, Pingo Delivery, on 25 October 2024.

This acquisition secures the Group’s last-mile logistics, ensuring the continued growth and reliability of Checkers Sixty60’s grocery delivery offering.

In terms of growth, Shoprite’s supermarket business saw a 6.7% increase in sales.

Over the past 12 months, the chain opened 30 new stores, bringing its total to 660 stores. During the six-month interim period, 21 new supermarkets were added to its network.