Investors jump on emerging property trend in Cape Town

Cape Town has become a global hotspot for remote workers, driven by the post-pandemic shift toward flexible work. Long admired for its striking landscapes, vibrant culture, and unique mix of city and nature, it is now a preferred base for digital nomads worldwide.

With fast internet, a growing network of coworking hubs, and comparatively affordable living costs, Cape Town checks many boxes for location-independent workers.

The real estate sector is responding quickly. Industry experts note rising demand in the Western Cape for adaptable properties that support multi-generational living and generate income through short-term rentals. For many, property has become a side hustle – an additional revenue stream layered over their primary job.

This shift is particularly visible in the growing popularity of medium-term rentals—leases ranging from one to six months—which are disrupting traditional norms in both leasing and hospitality.

Cities like Cape Town and San Francisco are leading the way, offering the perfect hybrid of stability and flexibility for both tenants and investors.

“Remote work and the demand for flexible living across the world is driving the rise of medium-term rentals,” said St John Gardner, commercial director and co-founder of Neighbourgood, a Cape Town-based hybrid hospitality firm.

The company renovates and operates co-living and co-working spaces, sharing investment value with co-owners of each property.

According to Global Citizen Solutions, the number of remote workers grew from 10.9 million in 2020 to 35 million in 2024 – a 224% increase.

A Skyscanner report projects that by 2030, 60 million people will work remotely from anywhere, while the World Economic Forum estimates over 90 million remote-capable jobs by then.

For investors, this shift offers strategic advantages. Gardner believes that the space between short- and long-term leases is where the biggest opportunity now lies. As remote work grows and accommodation preferences shift, property owners are increasingly drawn to the middle ground.

One key advantage is flexibility. Medium-term rentals avoid the rigidity of year-long leases while offering more stability than high-churn short-term stays. This appeals to a growing pool of remote workers, professionals, and expatriates seeking temporary, high-quality living arrangements.

“Cape Town and San Francisco are two specific cities where the demand for flexible housing options tends to fluctuate with seasonal and economic trends,” said Gardner. Medium-term rentals allow landlords to adjust rates more frequently, optimising income and aligning with demand throughout the year.

Financially, the model is compelling. While short-term rentals can be profitable, they often come with high turnover costs and property wear. Medium-term leases reduce these burdens, providing more consistent income and lower vacancy rates.

In Cape Town, where seasonal tourism intersects with a mobile workforce, these rentals are especially effective. Landlords enjoy strong occupancy and better returns compared to conventional long-term rentals. San Francisco shows similar trends, driven by a tech-fueled, transient workforce that values flexible housing options.

Gardner highlights the investor benefits:

-Premium pricing with reduced turnover costs
-Higher occupancy rates—85–90% vs. 65–75% for short-term rentals
-Lower vacancy and maintenance expenses
-Rising demand from remote workers, business travellers, and expats in key global cities

“For property investors looking for a profitable, low-risk and hassle-free income stream, medium-term rentals present a very compelling investment strategy for 2025 and into the future as the trend towards flexibility is not showing any signs of diminishing,” said Gardner.

Landlords cash in on strong start to South Africa’s rental market in 2025

South Africa’s residential rental market began 2025 with its strongest performance for many years, according to the latest PayProp Rental Index.

National rental growth reached an average of 5.6% in Q1 2025 – the most robust quarterly increase since Q3 2017 – pushing the average rent to R9,132.

Growth peaked in February 2025, with a year-on-year increase of 6%.

This increase came against a backdrop of a favourable inflation environment. Consumer price index (CPI) inflation fell from 3.2% in January and February to 2.7% in March, widening the gap between rental growth and inflation.

The real-terms rental gain – 2.8% in both February and March – was the most substantial margin seen in the current growth cycle.

Notably, Q1 2025 broke from seasonal norms. Unlike previous years, the quarter did not see a spike in rental arrears.

Instead, the percentage of tenants in arrears edged down to 17%, matching the record low first reported by PayProp in Q4 2023.

Performance diverged widely by province. Limpopo remained a standout, recording a 10.9% increase in rents, just shy of its Q4 2024 growth. The province’s average rent climbed to R8 899, further extending its lead over Mpumalanga.

The Free State also staged a strong comeback, more than doubling its Q4 2024 growth rate to reach 7.6%, lifting its average rent to R7,453 and overtaking the Eastern Cape in the rankings.

In contrast, some provinces lagged behind. Gauteng’s growth dropped to 2.9%, its weakest showing in over a year, raising concerns about whether it can retain third place for average rent, now at R9,201.

Mpumalanga avoided outright contraction but posted the lowest growth in the country at 1.1%, after ending 2024 at just 0.2%. Rents in the province rose by a modest R91 year-on-year, continuing its pattern of underperformance.

The Western Cape still commands the highest average rent in South Africa with an average price of R11,285, although rental growth has slipped slightly to 9.6% from Q4 2024’s double-digit pace.

KwaZulu-Natal posted below-average growth of 4.5%, but with an average rent now just R31 behind Gauteng, a potential reshuffling in the national rankings may be on the horizon.

In other regions, Northern Cape rents rose 3.3%, showing early signs of recovery after a slow 2024. The Eastern Cape experienced a slight rebound to 4.4%, but not enough to avoid slipping to the second-lowest average rent in the country.

According to PayProp’s latest State of the Rental Industry report, nearly 80% of rental agents say affordability concerns are prompting tenant relocations.

For now, the average rent-to-income ratio stands at 28.8%, below the commonly advised ceiling of 30%. However, landlords of high-end properties may need to reconsider pricing strategies to maintain tenant interest and avoid narrowing their potential tenant pool.